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Calamigos Guest Ranch & Beach Club

Packaging

 
Calamigos Guest Ranch and Beach Club is the only luxury destination in Malibu that encompasses both a private 250 acre Ranch in the Malibu Wine Country as well as an exclusive beachfront Beach Club for its guests.
Enjoy great bites and handcrafted cocktails at Calamigos Beach Club Restaurant and Lounge, a breathtaking five-acre ranch along the Malibu coast where Corral Canyon meets the Pacific Coast Highway. Our Restaurant Lounge offers a beachy mid-century vibe and incredible views of the Pacific Ocean from every window. Let our Beach Team set up paddleboard lessons or just a couple of chaise lounges for a relaxing day at the beach. The Beach Club is approximately a 12-minute drive from the Guest Ranch, and includes self parking exclusively for resort guests.
I worked closely with one of the owners of the venue to create a refreshing and fun label that was consistent with their existing brand but had subtle differences for their four signature canned cocktails to stand out. Originally the idea was to only use the primary colors, Gold and White then use icons that correlate with the flavor of the drink. However, after the first round of designs it was decided to that we should use different colors to help with legibility and to make it easier for staff to know identify each individual cocktail. 
Option one  was favored by the owners from there I was able to proceed with selecting the appropriate colors and icons that would be used on the final design. 
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